The Effective Investor

  • The definitive guide for all South Africans
  • Author: Franco Busetti
  • ISBN: 9781920075804
  • Publication date: 1 June 2009
  • Recommended retail price: R420.00
  • 486 pages, softcover, C format (234 x 153mm)

Learn how to invest effectively!

 Are you intimidated by the stock market? This book will explain, in clear and simple terms, how the market works,  the key principles that drive it and how to improve your investment performance and meet your expectations in both the short and long term.

It will answer questions such as: 

  • what drives returns?
  • what does risk really mean and how can I reduce it?
  • how can I set realistic expectations?
  • what fatal traps are avoidable?
  • how much should I invest offshore?

The book also has guest contributions from some of South Africa's most astute professional analysts and fund managers on their specific areas of expertise, providing exceptional insight into current investment thinking. Accessible and useful to both novice and sophisticated investors, this book is essential reading for anybody interested in the South African stock market.

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