Marketing Your Own Business

Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: • 5 Rules of Radical Marketing – fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don’t discount • Brand your business – how to design a logo, compile a design brief, understand the printing processes and manage your business’s visual identity • Advertise your business effectively – create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

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